“Good revenue,” is the kind that’s predictable and profitable, and holds possibilities for further expansion. Bad revenue, in contrast, comes from customers that don’t value your core business proposition, requiring excessive customization, complexity or discounting, and causing the sales management team to lose strategic focus. Tempting though it may be, no company can afford bad revenue with its explicit and hidden costs.
Content: Quotation
Authors: Darrell K. Rigby, Dianne Ledingham
Source: Bain & Company
Subjects: Business Plans, Management, Marketing / Sales
Authors: Darrell K. Rigby, Dianne Ledingham
Source: Bain & Company
Subjects: Business Plans, Management, Marketing / Sales
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