Unlike many how-to-sell books written by motivational gurus and successful salespeople, Smith and Rutigliano’s work is backed up by facts and figures gleaned from 40 years of Gallup research. The authors, both Gallup consultants, dissect stereotypes and debunk popular “myths” about selling to determine that there is no one formula for success, and that training, knowledge and experience cannot make a great salesperson. Instead, they find, great salesmanship stems from exploiting individual talents. Top salespeople succeed by figuring out what they do best and then finding a way and a place to do it. With that argument established, Smith and Rutigliano take an interactive approach to help readers find their own “Signature Themes,” directing readers to Benson Smith, Tony Rutigliano
Subject: Marketing / Sales
Discover Your Sales Strengths: How the World’s Greatest Salespeople Develop Winning Careers
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