Does Your Strategy Need a Strategy? Part I [Archive.org URL]

usiness environments have become so diverse that companies today need different approaches to strategy in different circumstances, says Martin Reeves, senior partner and managing director of BCG’s Bruce Henderson Institute for strategy, and author of the recently released book, Your Strategy Needs a Strategy. Large companies in particular should deploy separate strategies for different parts of business, and when they do so, research shows they perform better. In Part I of this Knowledge@Wharton interview, Reeves looks at the most common strategies and the biggest traps companies fall into when trying to work them out.