Does Your Strategy Need Stretching? Adapting Your Strategy-Development Approach to Fit Today’s Rapidly Changing Competitive Environment [Archive.org URL]

This BCG Report summarizes our recent research into how leading companies are adapting their strategy development processes to today’s increasingly unpredictable competitive environment. Based on 100 executive interviews, we found that they are stretching their time horizons to give the short, medium, and long term each its due. Stretching their thinking with new techniques to boost creativity and insight. And stretching their engagement models to foster dialogue, preparedness, and alignment. The Report builds on the thinking in an earlier Perspective.

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