Effective communication demands the recognition that individuals organize information in different ways. The first step to communicating effectively is to become aware of the way we take in and process information. As you become more aware of what goes on in your mind and in the minds of the people with whom you communicate, you’ll be able to make better use of their skills. Having insight into how other people organize information vastly improves your ability to communicate with them. Misunderstanding and conflict occur in organizations because we don’t recognize how someone else takes in information.