A lot of founders will go to customers and say “Hey, would you want to use this?” And customers will say “That’s great, we’d love to use it.” And so the founders go off and build it, but when then they come back with a product, no one’s using it. That’s because what they should have asked is, “Would you pay for this?” Being interested is different than cutting a check, so part of going after something unconventional is relentlessly checking to make sure the appetite is there.
Author: Elad Gil
Source: First Round Review
Subjects: Customer Related, Entrepreneurship, Market Research