As Vinod Khosla has observed, your market entry strategy is often different from your market disruption strategy. And too many people focus on how small the market entry side is, but the entry point almost definitionally has to be small, because you have to find a space that isn’t covered or saturated by incumbents. If you find a gap and push your way through, often there’s a wider open space that you can pivot to later on.
Authors: Elad Gil, Vinod Khosla
Source: First Round Review
Subjects: Entrepreneurship, Strategy