When talking to an investor (or potential advisor, partner or other person who cares about the viability of your business success) you will talk at some point about all the major things: the market, the product, the team, the target customer, the business model etc — but how you lead the discussion and how you frame your points matters a lot.
From my experience at two demo days, talking to investors about Ridejoy and listening to lots of aspiring YC founders talk about their businesses, I realized that the best startup pitches seem to fall into several patterns. Depending on the type of business you’re building, who you’re pitching and your personal style, there are probably one or two archetypes that would be most compelling.
I’ve identified eleven compelling startup pitch archetypes (depending on how you slice it) and have tried to explain what they are, what they sound like, examples of YC companies that might have used this archetype and advice on how you might go about using it.
Take a look.
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