Executive Views on Intangible Assets: Insights from the Accenture / Economist Intelligence Unit Survey [Archive.org URL]

Accenture commissioned the Economist Intelligence Unit to survey executives worldwide regarding their views on intangible assets. Overall, executives clearly recognized the importance of intangible assets but admitted they were a long way from managing them effectively. The results point to a need for more effective methodologies for managing and analyzing the way intangible assets create value.

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