3M has taken the whole “innovation company” thing one step farther. It has found an innovative way to be innovative, applying the Lead User process (developed by Eric von Hippel, a professor at the Massachusetts Institute of Technology’s Sloan School of Management).
Content: Article
Author: Craig Henderson
Source: “CEO Refresher”
Subjects: Best Practices, Innovation
Author: Craig Henderson
Source: “CEO Refresher”
Subjects: Best Practices, Innovation
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