Five Ways to Learn Nothing from Your Customers’ Feedback

Some companies seem to want to hear from their customers-that’s why they spend so much money on elaborate feedback systems. But the approach many of these companies take seems to ensure nobody in the organization will learn anything from what they hear. And if employees don’t learn anything, how can they take action to make things better? Here are some of the tactics companies use that undermine their efforts to be more customer-centric.

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