Fun is Serious Business – Particularly for Mature “Neutral” Service Firms [Archive.org URL]

When you think of fun services you think of the experiences provided by Disneyworld or Southwest Airlines. But most services are so routine that users don’t even remember doing them. Can fun experiences be built into these neutral services to create a market advantage? This article looks at successful funsters like Commerce Bank and Jordan’s Furniture to draw some lessons on how to add fun in even the most routine services.

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