Gagan Biyani

Product creators like to think of what’s possible: They dream about how introducing their product into the market might change the world. This is an appropriate framing — as long as it comes with a bit of humble pie. New products don’t succeed because of the wide breadth of features they provide. Facebook isn’t successful because it allows people to build groups, host events or post photos of their dogs. Instead, Facebook is successful because of one core insight: People want to connect with their friends and family online. You can’t have 20 insights and be successful — you must have just one.

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