The presumption of organic growth is baked into most companies’ stock value, but many companies and their boards are faced with a requirement for organic growth that they’re unsure how to meet. For these companies, the yawning gap between actual revenue growth and investors’ expectations is a ticking time bomb. Marketing is the way in which firms can close this gap because it encompasses all the activities of an organization that listen to the customers’ voice and ultimately generates profitable relationships.
Content: Quotation
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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