CEOs don’t care about product features. (Save it for the engineering VP.) CEOs don’t care about ROI. (Save it for the CFO.) What CEOs care about is: “will this increase the value of my company?” and “will this make my company easier to manage?” If you’re not selling something that’s going to impact one of those two elements, don’t bother trying to sell it to the CEO, because you’ll just get a one-way ticket to his admin’s blacklist.
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