The usefulness of personas in defining and designing interactive products has become more widely accepted in the last few years. But a lack of published information has, unfortunately, left room for a lot of misconceptions about how personas are created, and about what information actually comprises a persona.
Just what ARE personas? And why should you care?
Editor’s Note: the article provides a link to another article by the author on her own site, but actually that link just goes to the home page and the article is a bit difficult to find. Find it (‘Perfecting Your Personas’) at
Kim Goodwin
Source: MarketingProfs
Subjects: Market Research, Marketing / Sales
