This article explores the limitations of current approaches to setting marketing budgets and explains a different approach that simplifies the task and gets to the heart of the issue: determining where – not how much – to spend on marketing.
Content: Article
Authors: Mike Bradbury, Neal Kissel
Source: Marakon Associates
Subject: Marketing / Sales
Authors: Mike Bradbury, Neal Kissel
Source: Marakon Associates
Subject: Marketing / Sales
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