What strikes me as really interesting is that in advanced economic systems, we’re seeing that more and more products and services — at least, personal products and services — are being chosen on the basis of their perceived authenticity. Among consumers, the appeal of authenticity is stronger than almost any other attribute. I don’t know whether it means that quality has become so good that we can now make choices on this new basis or whether we’re just not as concerned about quality anymore.
Content: Quotation
Author: Glenn R. Carroll
Source: Stanford University
Subjects: Customer Related, Marketing / Sales, Quality
Author: Glenn R. Carroll
Source: Stanford University
Subjects: Customer Related, Marketing / Sales, Quality
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