Globality is not a new word for the well-known phenomenon of globalization; it is a fundamentally different business environment that has been been created by the rise of a set of companies based in the rapidly developing economies. These “global challengers” are giving the established multinationals ¯ the “incumbents” ¯ a run for their money in industries and markets around the world, and forcing them to confront the “seven struggles” of globality.
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