Half of Your R&D Is Wasted – But Which Half and on What? (.pdf)

For most companies, the sources of R&D waste are due to deficiencies in the way R&D operations relate to the market-not to how R&D groups work internally. This article outlines six areas of waste and how to address them. It demonstrates that the responsibility for getting more out of R&D goes beyond R&D itself and significantly involves Marketing Departments. The alignment of the two groups is critical to overall business success.

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