“Every chapter of Horowitz’s no-holds-barred book offers hard-won lessons for the CEOs of startups and rapid-growth tech companies. Unlike the pablum that many business book authors deliver, this entrepreneur and VC (Horowitz is a co-founder of Silicon Valley firm Andreessen Horowitz) refuses to sanitize the story: for instance, he admits that CEOs often don’t have great choices and, instead, must find the least-worst option to take their companies forward. Most endearing is Horowitz’s inclusion of details from his personal life in the book. This is as close to the whole story as you can get.” — Rita Gunther McGrath
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