The business model is the predominant way a business creates value for its customers and captures some piece of that value for itself. It is generally accepted that a better business model can often beat a better technology. Yet companies that spend many millions of dollars on R&D seldom invest much money or time in exploring alternative business models to commercialize those discoveries.
Content: Quotation
Author: Henry Chesbrough
Source: Ivey Business Journal
Subjects: Innovation, Strategy
Author: Henry Chesbrough
Source: Ivey Business Journal
Subjects: Innovation, Strategy
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