Failure is frightening and understandably avoided by most people. Success drives our common approach to effectiveness, so we quickly learn to steer away from failure’s pressures. But failure is a more constant companion when we venture into the alternative world.Unfortunately, each comforting step we take to conserve success distances us from the chance to innovate, to be original, and to step outside the status quo. When guided by common views of effectiveness, the inevitable failures associated with creativity often discourage our dreams.
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