Our prehistoric ancestors spent much of their waking hours foraging for and consuming food, an instinct that obviously paid off. Today this instinct is no less powerful, but for billions of us it’s satisfied in the minutes it takes to swing by the store and pop a meal in the microwave. With our physical needs sated and time on our hands, increasingly we’re finding psychological outlets for this drive, by seeking out and consuming concepts.
Content: Article
Authors: Dan Ariely, Michael I. Norton
Source: Harvard Business Review
Subject: Marketing / Sales
Authors: Dan Ariely, Michael I. Norton
Source: Harvard Business Review
Subject: Marketing / Sales
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