Sometimes a valuable customer may be the person who never buys a thing. In a new research paper, Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting-a “free” customer who nevertheless influences your bottom line.
Content: Article
Author: Sunil Gupta
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Marketing / Sales
Author: Sunil Gupta
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Customer Related, Marketing / Sales
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