Marketing to the world’s poorest customers? There’s no contradiction, sayHBS professor V. Kasturi “Kash” Rangan and researchassociate Arthur McCaffrey. In fact, the marketing profession canplay a huge role in alleviating global poverty.
Content: Article
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Social Responsibility (ESG)
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Social Responsibility (ESG)
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