Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive.
Content: Multimedia Content
Authors: Angie Basiouny, Jonah Berger
Source: Knowledge@Wharton
Subjects: Career, Personal Development
Authors: Angie Basiouny, Jonah Berger
Source: Knowledge@Wharton
Subjects: Career, Personal Development
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