How to Determine Which Part of What You Know Really Matters

In the corporate world, businesses are regularly graded on the value of their assets: They report to their shareholders about the physical assets they own, their cash in hand, and revenues and profits, both past and expected. But when it comes to measuring their knowledge assets — the value of those can be harder to gauge. However, the entrepreneurial management of knowledge assets can be critical to the success of any business. In this interview with Knowledge@Wharton, Wharton management professor Ian MacMillan and Wharton adjunct professor Martin Ihrig talk about how organizations can determine which of their knowledge assets are the most strategically relevant, and how best to deploy them.

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