How to Use Thought Experiments to De-Risk Your Startup

In the early days of building a company, it’s hard to step back and think about the bigger picture when there are always so many fires to fight or opportunities to chase down. That’s a shame, because looking at your business from a 50,000-foot view often reveals areas of misplaced focus or resource misallocation.
 
One technique that can break through the bubble of always being in the weeds is conducting occasional thought experiments that give you insight into your company. Here are sixteen such useful thought experiments. Most of require a different frame of reference on your company—either from the perspective of another person or another time period.

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