Obsessing about your competitors, trying to match or best their offerings, spending time each day wanting to know what they are doing, and/or measuring your company against them—these activities have no great or winning outcome. Instead you are simply prohibiting your company from finding its own way to be truly meaningful to its Clients, staff and prospects. You block your company from finding its own identity and engaging with the people who pay the bills… Your competitors have never paid your bills and they never will.
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