In the midst of predictive analytics and machine learning, with big data sweeping across sectors and industries, the importance of small data cannot be overstated. Big data and machine learning concern themselves with correlation, not causation. Computers excel at precision, rigor, and consistency, but they are not designed to integrate social interactions across domains, or traverse data online and offline, or come up with a working hypothesis that explains human behaviors. In other words, AI will augment professionals, offering them expertise and assistance. But it still takes creativity to ask the right question, the question that guides one toward a desired outcome.
Author: Howard Yu
Subject: IT / Technology / E-Business