The Korean automaker’s explosive growth in the last few years—achieved through better quality, stylish design, and clever marketing—has made it a dynamic player in the U.S. auto industry.
Content: Case Study
Author: William J. Holstein
Source: strategy+business
Subject: Strategy
Industry: Automotive
Company: Hyundai
Author: William J. Holstein
Source: strategy+business
Subject: Strategy
Industry: Automotive
Company: Hyundai
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