Advertisers pay millions of dollars to air TV ads that are subsequently ignored by a third of viewers. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution for marketers to retain brand recognition.
Content: Article
Authors: Julia Hanna, Thales S. Teixeira
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
Authors: Julia Hanna, Thales S. Teixeira
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
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