Many managers in service industries who are trying to develop relationships with their customers believe that satisfying them is enough to create a committed customer base. It is true that satisfaction is important because it can lead to increased customer loyalty. But this is not the complete picture.
Content: Article
Author: Matt Thomson
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
Author: Matt Thomson
Source: MarketingProfs
Subjects: Customer Related, Marketing / Sales
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