The Medium Shapes the Message
Search Powers Online Ad Revival
U.S. Online Ad Growth Underway
Online Video Ad Market Growing, Still Small
Online Search Ad Spending in the US
Cost per Lead for Various Direct Marketing Methods
Online Classified Ad Spending
Agency Preview
Brought to you by Advertising Age and AdForum.com, Agency Preview is a database of 5,566 advertising, media buying, public relations, direct marketing and marketing communications companies in the US. Looking for a new agency? Search the database by company name or credentials, or work backwards and search for creative that you like by sector and medium, and find the agency that produced the work. Looking … [ Read more ]
Content: Online Resource | Source: AgencyPreview.com | Subjects: Advertising, Marketing / Sales | Industry: Advertising
agencyfinder.com
agencyfinder.com is an online service that matches clients with advertising, public relations and marketing firms. The site lists over 95% of the agencies in North America. There’s no charge to the client firms, but the main service is geared towards companies with advertising/PR budgets in excess of one million dollars.
The database uses a 450-point system to match agency data with client requirements, and it only … [ Read more ]
Content: Online Resource | Source: Business Partnering International Ltd. | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Martin Sorrell
Martin Sorrell, chairman and CEO of WPP Group PLC, has enjoyed a bird’s-eye view of the changing logic of global competition. Back in 1986, he left the high-flying British ad agency Saatchi & Saatchi, bought a shopping-cart manufacturer — Wire and Plastic Products PLC — and turned it into a vehicle for assembling one of the world’s most powerful advertising conglomerates. He acquired J. Walter … [ Read more ]
Content: Thought Leader | Source: Fast Company | Subject: Management | Industry: Advertising
Average Click-Through Rates for Online Ads Worldwide
Pop-Ups Work
And Now a Few Words From Me : Advertising’s Leading Critic Lays Down the Law, Once and For All
As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided … [ Read more ]
Content: Book | Author: Bob Garfield | Subjects: Advertising, Industry Specific | Industry: Advertising
Beyond Price/Position: The SEM Strategy Loop
Chances are, you’ve implemented a search engine marketing (SEM) campaign strategy. That often means a position/price-based strategy on Overture and a price-based strategy on Google (perhaps a copy strategy, to keep CTR high). You concentrate on position and price to drive visibility and traffic. Though visibility and click volume are good, the strategy has flaws. Big flaws.
Price/position strategies ignore results and are static. Inefficiencies … [ Read more ]
Content: Article | Author: Kevin Lee | Source: ClickZ | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Living Up and Down the Dial
More companies are pumping up the volume of their radio advertising. Here are 10 tips for making the most of your airtime.
Content: Article | Author: Leslie Brokaw | Source: Inc. Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising
In Ads They Trust?
Jupiter Media Metrix’s Rudy Grahn on Direct Response Versus Branding
Is the Internet a direct response medium or a branding/awareness medium?
This question, which not too far back into the past was used as a means of somewhat eruditely suggesting that, perhaps, there is more to Internet Advertising than clicks and immediate conversions, has now become part of a wider phenomenon of over-generalizing that has hindered progress in the Internet Advertising space over the last … [ Read more ]
Content: Article | Author: Rudy Grahn | Source: avant|marketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Consumer Promotion Spending
AdRelevance State of Online Advertising Report (.pdf)
This very in-depth study, which includes information through Q4 2002, covers everything a marketer needs to know, from the continuing development of advertising technology (animated gifs, ubiquitous pop-ups and embedded advertising methodology) to the statistical analysis of media purchasing trends, and much more. Of special interest is the overall conclusion that online advertising is increasingly direct marketing (as opposed to branding) focused.
In addition, the report … [ Read more ]
Content: Article | Source: AdRelevance | Subjects: Advertising, Marketing / Sales | Industry: Advertising