Martin Sorrell

Martin Sorrell, chairman and CEO of WPP Group PLC, has enjoyed a bird’s-eye view of the changing logic of global competition. Back in 1986, he left the high-flying British ad agency Saatchi & Saatchi, bought a shopping-cart manufacturer — Wire and Plastic Products PLC — and turned it into a vehicle for assembling one of the world’s most powerful advertising conglomerates. He acquired J. Walter Thompson and Ogilvy & Mather. He bought the public-relations giant Hill & Knowlton and moved his company into management consulting. Today, WPP is a marketing-services colossus, with 33,000 employees, revenues of $3.2 billion, and offices in 92 countries. Its clients include several of the world’s most powerful companies — Ford, IBM, Unilever — and its operations affect some of the world’s best-known brands.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »