Claude Hopkins’ “Scientific Advertising”
According to many students of Direct Marketing, Claude Hopkins was ahead of his time. Jumpstart your DM learning curve by reading “Scientific Advertising,” the classic tome penned by legendary ad man Claude Hopkins, who was born in 1866 and who worked for Lord & Thomas advertising agency, forerunner to today’s Foote, Cone & Belding. The book has been reproduced in its entirety at this site … [ Read more ]
Content: Article | Author: Ed Osworth | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Ad Spending Growth in 2002
Dayparts Online
Shelly Lazarus
chairman and CEO of Ogilvy & Mather Worldwide
Content: Thought Leader | Source: Business 2.0 | Subject: Management | Industry: Advertising
Search Engine Advertising Market
Advertisers Using Webcasts
Positive Signs for the Ad Industry
The Darwinian World Of The Infomercial
In this interactive feature, Forbes.com looks at the world of direct-response TV ads. The question: Are they a good deal for advertisers? Ask Johnny Carson. His Carson Productions has sold some 2.5 million copies of its best of The Tonight Show videos, a number the author notes, “is comparable to the DVD/video sales for a hit Hollywood movie.” Nearly two-thirds of all Americans report seeing … [ Read more ]
Content: Article | Source: Forbes | Subjects: Advertising, Marketing / Sales | Industry: Advertising
As Ad Spending Rises, So Does Net’s Share
Rich Media Ads, CTRs Up in 3Q
Search Engine Marketing (Keyword Search) Market
E-Mail Click-Throughs Climb in Q3 (2002)
Update on US E-Ad Spending
Clutter Kills Online Advertising
US Online Ad Spending Update (Q2 2002)
Television Ad Spending Dropped on 9/11
Web Leads in Reaching Business Execs
Ad*Access and The Emergence of Advertising in America
Ad*Access takes an historic look back at advertising that was shaped by-and helped shape-the first half of the 20th century in the United States. The sophisticated searchable database tracks down images and information on some 7,000 advertisements printed in U.S. and Canadian newspapers between 1911 and 1955. The ads come from five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. A … [ Read more ]
Content: Online Resource | Source: Duke University | Subjects: Advertising, History | Industry: Advertising