Advertising Spending Worldwide
E-Mail Format: Which Way to Go?
Ad Age Data Center
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Marketers
– Media
– Agencies
– Salary Surveys
Content: Online Resource | Sources: Advertising Age, Crain Communications Inc | Subjects: Advertising, Industry Specific | Industry: Advertising
UK Accepts SMS Adverts
Advertising World
This site, maintained by the University of Texas, claims to be the most extensive collection of advertising-related links on the Web.
Content: Online Resource | Source: University of Texas at Austin | Subjects: Advertising, Industry Specific | Industry: Advertising
Industry Spending on Interactive Marketing
Online classified ad spending grows 38%
Online Advertising Grows Up
US Online Advertising Spending, by Vehicle, 2000-2001
Overall US Advertising Declined in 2001
U.S. Online Advertising Spending 1996-2003
Marketing Expenditures and Challenges
Truth Is, Marketing Is Facing a Crisis
ICONOCAST takes a look at the problems facing marketers brought about by the new interactive online advertising options and dwindling response rates in all media.
Content: Article | Author: Michael Tchong | Source: ICONOCAST | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Internet Advertising: Think Small, Grow Big
Article compares the growth of Internet advertising to its new-media predecessor, cable TV.
Content: Article | Author: David Simons | Source: Forbes | Subjects: Advertising, Industry Specific | Industry: Advertising
U.S. Ad Spending Q1 2002
E-Mail Marketing to Gain Favor in Europe
Online Advertising in 2002
Text, HTML and Rich Media: Which Format Works for E-Mail Marketing?
Under the Radar – Talking to Today’s Cynical Consumer
Content: Book | Authors: Jonathan Bond, Richard Kirshenbaum | Subjects: Advertising, Marketing / Sales | Industry: Advertising