309 Posts found for Industry: Advertising

Showing results 241 to 260

Ogilvy on Advertising

Content: Book | Author: David Ogilvy | Subjects: Advertising, Industry Specific | Industry: Advertising

When Enough Is Enough: The Repetition Impact in Advertising

Marketers repeat their message because up to a certain point, repeated exposures to the message can lead to favorable impressions of the brand. Professor Prashant Malaviya examines the amount and type of ad repetition that would lead to a desired impact level.

Content: Article | Author: Prashant Malaviya | Source: INSEAD Knowledge | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Just Like Certs Mints (Online Advertising)

Are online ads direct-response vehicles? Or, are they branding tools? Depending on the advertiser’s objectives, both are true — but not everyone involved sees it both ways. The research data is mixed, too.

Content: Article | Author: David Hallerman | Source: eMarketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Response rates are down all over!

It’s Oct. 27, 1994. In an industrial section of San Francisco freshly baptized “Multimedia Gulch,” year-old magazine start-up Wired is launching its first site, HotWired. Always on the bleeding edge, Wired had sold 14 advertisers on an exciting vision. But in its fervor to sell banners, HotWired promised advertisers clicks. In retrospect, that was a mistake.

Content: Article | Author: Michael Tchong | Source: ICONOCAST | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Laughing All the Way to the Bank?

Trials and Tribulations of Humor in Advertising.

Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising