Marketers repeat their message because up to a certain point, repeated exposures to the message can lead to favorable impressions of the brand. Professor Prashant Malaviya examines the amount and type of ad repetition that would lead to a desired impact level.
Content: Article
Author: Prashant Malaviya
Source: INSEAD Knowledge
Subjects: Advertising, Marketing / Sales
Industry: Advertising
Author: Prashant Malaviya
Source: INSEAD Knowledge
Subjects: Advertising, Marketing / Sales
Industry: Advertising
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old title: Ad Repetition Effects: The Influence of Amount and Type of Elaboration
Stale ideas
it’s good!