Global drone market to hit $11.2B by 2020
The Haier Road to Growth
Customers always come first for this Chinese appliance maker — even as it continually reinvents itself and expands around the world.
Content: Case Study | Authors: Bill Fischer, Fang Liu, Umberto Lago | Source: “strategy+business” | Subject: Management | Industry: Consumer Products | Company: Haier
US Online CPG Sales 2010-2015
The Case for the Brand Ideal
Behind many a successful product, there’s a sharply focused intention to improve lives.
Content: Case Study | Author: Jim Stengel | Source: “strategy+business” | Subject: Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)
CPG Gathers Steam Online
Consumer Technology Spending Reaches Record $129B
2007 Optics industry in China
New Strategies for Consumer Goods
The industry has already extracted much of the benefit to be had from improving productivity and concentrating on core brands. Meanwhile, its dynamics are changing. What comes next?
Content: Article | Authors: Kevin Sneader, Olivier Sibony, Peter Haden | Source: “McKinsey Quarterly” | Subject: Industry Specific | Industry: Consumer Products
indian shampoo industry
Roll-out that seized the market
This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration
Content: Case Study | Authors: Bodo Schlegelmilch, Tina Claudia Chini | Source: “European Business Forum (EBF)” | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Procter & Gamble (P&G)
How Tide Cleaned up the Competition
Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.
Content: Case Study | Authors: David Dyer, Frederick Dalzell, Rowena Olegario | Source: “Harvard Business School (HBS) Working Knowledge” | Subjects: History, Industry Specific | Industry: Consumer Products | Company: Procter & Gamble (P&G)
Luxury Linens Maintains Strong Consumer Pull
To Pay or Not to Pay: Measuring Consumer Willingness to Pay in FMCG Markets
Marketers are naturally interested in how much consumers are willing to pay for their goods, and a number of techniques exist to help them do this. Professors Klaus Wertenbroch and Bernd Skiera examine some ways in which market researchers can establish the level of consumers’ Willingness To Pay (WTP) in fast moving consumer goods (FMCG) markets.
Content: Article | Authors: Bernd Skiera, Klaus Wertenbroch | Source: “INSEAD Knowledge” | Subject: Marketing / Sales | Industry: Consumer Products
Procter and Gamble Europe: Ariel Ultra’s Eurobrand Strategy
It’s a critical time for Procter and Gamble – no fun or games. The company is planning product development through a major pan-European project. It must consider intricacies such as cross-border processes and interaction between strategic and organisational developments. Read why Professor Paul Verdin, Professor Christopher A. Bartlett and co-author Alice De Koning propose a bit of “play time” at this juncture – role-playing time, … [ Read more ]
Content: Case Study | Authors: Alice De Koning, Christopher A. Bartlett, Paul Verdin | Source: “INSEAD” | Subjects: Industry Specific, International | Industry: Consumer Products | Company: Procter & Gamble (P&G)
Tired of celebrity execs who ruin companies and flee with stock options? Meet Colgate’s Reuben Mark, who shuns publicity and has a better record than Jack Welch.
Content: Thought Leader | Source: “Business 2.0” | Subject: Management | Industry: Consumer Products
Anne M. Mulcahy
Anne M. Mulcahy was appointed president and COO of Xerox Corp. on May 11, 2000
Content: Thought Leader | Source: “Fast Company” | Subject: Management | Industry: Consumer Products
If These Shelves Could Talk
Procter & Gamble is wiring its products to track when items leave the shelves. It’s part of the battle to cut inventory costs and revive earnings.
Article also provides some insight into P&G’s operations and the importance of the supply chain in the consumer products industry. Also discusses collaborative planning, forecasting and replenishment, or CPFR
Content: Article | Author: Megan Barnett | Source: “The Standard” | Subject: Operations | Industry: Consumer Products
Smart Card Market
MACH 3: Anatomy of Gillette
Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
Content: Case Study | Author: Glenn Rifkin | Source: “strategy+business” | Subjects: Industry Specific, Marketing / Sales | Industry: Consumer Products | Company: Gillette