Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.
Content: Case Study
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Consumer Products
Company: Gillette
Author: Glenn Rifkin
Source: strategy+business
Subjects: Industry Specific, Marketing / Sales
Industry: Consumer Products
Company: Gillette
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