Inside an Internet IPO

Business Week obtained rare access to E-Loan’s IPO process and reports on it. “E-Loan’s experience going public provides a peek into what any IPO prospect might now expect in this volatile market. Its IPO is a tale of giddy highs and exhausted despair, of surprising insights both corporate and personal. It’s a story of how two founders, nearly broke less than two years ago, persevered against the odds and especially against their own doubts. Not the least, the IPO is a telling reminder of the vanishingly thin line between failure and success.”

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