Integrated Product Definition: Using QFD for the Business of Product Development

Quality function deployment (QFD) techniques have long been recognized as a potentially invaluable tool in successful product development. QFD techniques provide a systematic methodology for translating market opportunities and customer needs into clear product specifications that engineers and scientists can use for design, formulation, and development. But despite QFD’s long history of success stories, companies have not yet come close to realizing its full potential for enhancing either product development or other business processes.

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