In January 2001 the CEO of Interbrew received what was likely the worst news of his career. With the ink on the company’s Initial Public Offering still wet, the British Government announced it was rescinding Interbrew’s €3.68 billion takeover of Bass Brewers, a deal it had affected just four months prior and which served as a selling point in its recent IPO. FranÃ§ois de Breteuil and Professor Herwig Langohr pick up the story in this new Case Study.
Authors: François de Breteuil, Herwig Langohr
Industry: Food Products/Service