Despite its strategic importance, international expansion causes many companies to stumble. They often trip up because of haste, misjudged acquisitions or cultural misunderstandings. In the third edition of the Anselmo Rubiralta Center’s “Notes on Globalization and Strategy,” Harry G. Barkema, Professor of Strategy and International Business at the University of Tilburg (Netherlands), presents “Five Successful Strategies” to help companies avoid pitfalls and reinforce their expansion abroad.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »