Why do so many companies insist on focusing their mail campaigns on their most valuable customers? The problem, as research points out, is that many times their analyses of marketing campaigns ignore the cross-channel effects between communication and sales, so they reach the wrong conclusions. They fail to consider the influence that direct mail has on online sales or that digital campaigns have on brick-and-mortar … [ Read more ]
Content: Article | Authors: Albert Valenti, Gokhan Yildirim, Koen Pauwels, Shuba Srinivasan | Source: IESE Insight | Subject: Marketing / Sales
Discount, premium, online-only, you name it: how a company “does business” is as important, or more so, than the geographic or product market in a merger. According to research by Timo Sohl and Govert Vroom, when two companies have similar business models, they make better partners.
Content: Article | Authors: Govert Vroom, Timo Sohl | Source: IESE Insight | Subject: Mergers & Acquisitions
Valuing companies is as important as it is dangerous. A miscalculation or faulty method can prove quite costly in negotiations and investing. Moreover, there is no single, foolproof method, and absurd results are often obtained, such as those cited by IESE’s Pablo Fernández in his document cataloging 204 mistakes in company valuations. The author organizes the common mistakes into seven groups – covering errors in … [ Read more ]
Content: Article | Author: Pablo Fernández | Source: IESE Insight | Subject: Finance
A business model is more than just a business plan. Avoid future headaches by reviewing the key elements of good business model design.
Content: Article | Author: David J. Teece | Source: IESE Insight | Subject: Management
Shareholders are not the only ones to benefit from the value created by a firm. Employees, customers and suppliers reap rewards, too. Introducing a new tool to measure value creation dynamically, over time: the Value Creation and Appropriation (VCA) model. IESE’s Roberto Garcia-Castro and co-authors discuss its practical implications for firm strategy.
Content: Article | Authors: Marvin B. Lieberman, N. Balasubramanian, Roberto García-Castro | Source: IESE Insight | Subjects: Finance, Management, Strategy
Global connectedness is measured along the lines of four pillars: trade (products and services), investment (capital), information (internet traffic, phone calls, print media) and people (migrants, tourists, students). These four pillars encompass most of the aspects of international connectedness that have maximum relevance for business people, policymakers, and ordinary citizens concerned with the impact of globalization on their life opportunities,
Content: Quotation | Authors: Pankaj Ghemawat, Steven A. Altman | Source: IESE Insight | Subjects: Economics, International
Businesses are breaking out of the old too-big-to-fail mindset to face disruptive technologies head on. Disruption’s survivors are learning how to benefit from new modes of engagement with potential competitors and tomorrow’s startups. Call it corporate venturing. In this paper, the co-authors outline a menu of options for established businesses looking to embrace startups in their drive to achieve profitable growth.
Content: Article | Authors: Adrià Batlle, Julia Prats, Pau Amigó, Xavier Ametller | Source: IESE Insight | Subjects: Entrepreneurship, Strategy
Taking on a new management position can create certain doubts and insecurities. A clash between expectations and reality is almost inevitable – but it can be minimized. Professor Guido Stein offers 10 tips to streamline your adaptation to a new executive role.
Content: Article | Author: Guido Stein | Source: IESE Insight | Subjects: Career / Employment, Personal Development
Professor Pankaj Ghemawat argues that four key propositions he has put forth regarding international business also apply to intranational business – working within national borders. Recognize local biases and regional differences to help unlock strategic opportunities at home as well as abroad.
Content: Article | Author: Pankaj Ghemawat | Source: IESE Insight | Subjects: International, Management
How can you optimize the price of a product or service? Julián Villanueva, José Antonio Segarra and Iciar Ferrer outline the variables to keep in mind and explain how to tailor your pricing policy. For starters, remember that most buying decisions are far from rational, as they are influenced by certain psychological factors.
Content: Article | Authors: Iciar Ferrer, José Antonio Segarra, Julián Villanueva | Source: IESE Insight | Subject: Pricing
In multinationals with subsidiaries scattered around the world, communication is key – and complex. So what’s the best way to get firm knowledge flowing in the right directions? A large scale survey of over 800 subsidiaries in 13 countries finds that the relatively novel trend of “inpatriation” may be more useful to businesses than the traditional expat assignments for two-way knowledge flow.
Content: Article | Authors: Anne-Wil Harzing, B. Sebastian Reiche, Markus Pudelko | Source: IESE Insight | Subjects: Human Resources, International, Management, Organizational Behavior
If you search for books on “leadership,” you will find hundreds of thousands of titles. But are their theories tested? Is anything new being said in each year’s releases? IESE’s Guido Stein discusses four levels of leadership and argues that influence, connection, commitment, vision and authenticity are among the essential and time-tested ingredients.
Content: Article | Author: Guido Stein | Source: IESE Insight | Subject: Leadership
Four predictors of power, five factors that help the powerful stay that way and six red flags are identified by the authors after reviewing hundreds of studies on the psychology of power in organizations.
Content: Article | Authors: Cameron P. Anderson, Sebastien Brion | Source: IESE Insight | Subject: Organizational Behavior
ESE’s Domènec Melé presents a framework for “human quality treatment” (HQT) based on a recognition and respect for our shared human characteristics as well as our uniqueness. He ranks the quality of treatment in an organization according to five levels: Maltreatment, Indifference, Justice, Care, and Development.
Content: Article | Authors: Domènec Melé, E. L. Kersten | Source: IESE Insight | Subjects: Ethics, Management, Organizational Behavior
“Innovation is for CFOs, too,” say IESE’s Tony Davila and co-authors of this article identifying six levers of innovation applicable to any field.
Content: Article | Author: Tony Davila | Source: IESE Insight | Subjects: Finance, Innovation
When executives take on new leadership positions, their ability to be effective is assumed. That is why they are appointed in the first place. But competence alone is not enough for optimal results. Thriving in a new managerial role requires setting the stage for success, winning over key colleagues, communicating according to a plan and listening to those affected by the change.
Content: Article | Authors: David García, Guido Stein | Source: IESE Insight | Subjects: Career / Employment, Management, Organizational Behavior
In today’s turbulent business environment, leaders must be able to adapt to rapidly changing circumstances. A study coauthored by IESE’s Mireia Las Heras suggests that the most adaptable executives are those who have worked in a variety of different jobs during their careers and those who had access to senior managers early in their careers.
Editor’s Note: I would be very wary of drawing the … [ Read more ]
Content: Article | Source: IESE Insight | Subjects: Career / Employment, Human Resources, Management, Organizational Behavior
Who are the informal leaders in your company? Which connections would increase your ability to get your job done? Visualizing your social network will help you to understand your position in the company and whether it is consistent with your short- and long-term objectives.
Content: Article | Authors: Fabrizio Ferraro, Marco Tortoriello | Source: IESE Insight | Subject: Organizational Behavior
If you have ever finished a presentation to a polite smattering of applause, you probably didn’t start out by asking yourself the right questions. As IESE’s Conor Neill explains, most communication fails because the speaker isn’t clear, specific or realistic about what he or she wants from the audience. Winning the argument is all well and good, but the ultimate prize is winning audience action, … [ Read more ]
Content: Article | Author: Conor Neill | Source: IESE Insight | Subject: Productivity / Work Tips
Japanese-honed techniques, such as 5S, hoshin kanri, taguchi, jidoka and takt time, are behind such manufacturing approaches as just in time and lean manufacturing. A technical note by IESE’s Rocio Arenas and Beatriz Muñoz-Seca analyzes these five Japanese methods, which they say could be implemented in services.
Content: Article | Authors: Beatriz Muñoz-Seca, Rocio Arenas | Source: IESE Insight | Subject: International