Now that everyone understands the importance of tuning websites to maximize the user experience, the industry is scrambling to figure out how to measure it. This article discusses a new company, WebCriteria, that offers a service which is built on a model describing how users behave on websites. The model is based on usability tests with live surfers, where measurements were made of how different web page features such as load time, number of links, and size and placement of graphics affected surfer behavior.
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