Jagdish Sheth and Rajendra Sisodia

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An organisation’s unwillingness to change comes from the myopia of its leadership. An inability to change, on the other hand, comes from its processes.

Companies can be classified according to these two dimensions. Captive companies are those that are willing but not able to change. Arrogant companies have the ability to change, but are unwilling to do so. Legacy companies are neither willing nor able to change, and are therefore doomed to obsolescence. The companies that will survive and thrive in the long run are the adaptive companies, who are willing and able to change as needed.

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