You can advertise. You can hire sales people. You can sponsor events. But your competitors are doing the same things. How does that help you stand out?
Instead of trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them. Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.
Content: Quotation
Authors: David Heinemeier Hansson, Jason Fried
Source: ChangeThis
Subjects: Marketing / Sales, Teaching
Authors: David Heinemeier Hansson, Jason Fried
Source: ChangeThis
Subjects: Marketing / Sales, Teaching
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